IT’S LIKE ATTENDING
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This year's SEM Days’ Agenda features some of the most popular figures in the industry.
We were there, at the largest search conferences, to see them take the stage and now we’re happy to welcome them, for the first time, in Romania.

24th-25th of SEPTEMBER | BUCHAREST | BY &

REGISTER

18 INTERNATIONAL SPEAKERS

Hannah Smith

Content Strategist at Distilled and Associate at Moz.com

As a Content Strategist for Distilled she spends a lot of time persuading companies to create things online. Things which will blow people's minds (for a precious heartbeat or two), things that are useful, that they’ll engage with and want to share. She’s spoken at various conferences, both in the UK and abroad including MozCon, SMX, SearchLove, Brighton SEO, The Content Marketing Show & Think Visibility. She also writes on Moz, Distilled, State of Digital & SEO Chicks.
Hannah Smith

If “Content is King” she’s “the Queen of Content” and an Associate at Moz.com

SPEAKER

Kaspar Szymanski

SEO Consultant at Search Brothers

SEO Consultant Google Search Quality team member until 2013, where he has been leading global web spam initiatives, spearheading webmaster outreach in EMEA and evangelizing on Google’s behalf. Currently offers SEO consulting services, backlink analysis and penalty recovery assistance.
Kaspar Szymanski

Former Senior Google employee turned SEO

SPEAKER

Matt Beswick

Co-Founder at Aira

Matt is the co-founder of Aira - a digital marketing agency that he co-founded in early 2015 with Paddy Moogan. Previously he was the founder of Hidden Pixel which started life as one of the world's largest social media games developers and quickly evolved into offering online marketing to businesses of all shapes and sizes.
Matt Beswick

Co-Founder at Aira, a trend-setter digital agency

SPEAKER

Daniel Gilbert

MD at Brainlabs

Daniel is the owner and MD of the mathematical media buying agency –Brainlabs Digital – made up of mathematicians and scientists from Oxford and Cambridge. This year alone, Brainlabs has picked up several awards, including the Best Small PPC Agency at the European Search Awards (wonderfully presented by Cosmin). Most recently, Daniel has been shorted listed for Entrepreneur of the Year by the Lloyds Bank National Business Awards.
Daniel Gilbert

WINNER of “Best Small PPC Agency in Europe”, EU Search Awards, 2015

SPEAKER

Andre Alpar

CEO & Founder at AKM3

CEO, AKM3 - the biggest SEO agency in Germany, Author of "SEO - strategy, tactics and technique : online marketing through effective search engine optimization", International speaker.
Andre Alpar

Author of “SEO - strategy, tactics and technique : online marketing through effective search engine optimization”

SPEAKER

Mark Thomas

Managing Director at DeepCrawl

Managing Director @DeepCrawl & @PublishCheck.
Mark Thomas

WINNER of “The Best Search Software Tool” for DeepCrawl.com at EU Search Awards, 2015

SPEAKER

Andraž Štalec

Owner & CEO at Red Orbit

Andraž Štalec is the CEO and Co-founder of Red Orbit, one of the leading digital performance agencies in Adriatic region. He is focused on optimizing digital performance with strong focus on business goals. Data, analytics and performance run through his veins. He is also Google certified trainer and a regular speaker at various domestic and foreign events. At Red Orbit he works with a team of highly specialized professionals to push the limits of digital marketing and challenge the status quo. They measure, analyze and optimize digital users’ behavior.
Andraž Štalec

Founder of the leading digital agency in Adriatic region

SPEAKER

Gianpaolo Lorusso

Web Marketing Professional at Gianpaolo Lorusso

Gianpaolo’s personal motto is: success is not easy money, but being proud of what you do. His professional career have been shaped on this concept. He has been collaborating with several Italian and international medium to large companies as Web Marketing consultant for more than 10 years now. AdWords Qualified Partner since 2005, he is regularly speaking in several important web related events all over Europe. In 2012 he ideated and organized ADworld Experience, the biggest Italian event on AdWords & contextual advertising (and one of the largest in Europe).
Gianpaolo Lorusso

The organizer of ADworld Experience, the biggest Italian event on AdWords.

SPEAKER

Andrea Pernici

Co-Founder at GT Idea

Search Marketing Manager of the consulting department in GT Idea and in charge of the project planning for the community gt. Keeps relations to industry events and writes on the main italian SEO blog. He likes to write on advanced topics and wrote on SemRush, Dejan SEO, Moz (and once hacked Google). He is particularly devoted to destroying the SEO misinformation and to make the web faster. Studied Computer Science focusing on HCI and CAS, he is particularly passionate about design and making fun stuff for the sake of experimentation.
Andrea Pernici

Member of the Judges at EU Search Awards, 2015.

SPEAKER

Pete Campbell

Managing Director at Kaizen

Pete is the founder of Kaizen, which helps businesses big and small deliver mind-blowing SEO, PPC and Content Marketing strategies.
Pete Campbell

Director of Kaizen, an award-winning Technical SEO & Content Marketing agency

SPEAKER

Nichola Stott

Managing Director at The Media Flow

Nichola has twenty years’ experience in digital communications, from advertising, to PR to a five year stint at Yahoo! as head of UK search partners prior to founding theMediaFlow in 2010. theMediaFlow is an organic digital marketing agency with a focus on SEO and content. combine highly technical solutions with creative ideas for their global client base.
Nichola Stott

With 20 years’ experience in digital communications, Nichola’s agency won multiple awards at the UK Search Awards.

SPEAKER

Alec Bertram

Co-Founder at Allotment Digital

Co-Founder of Allotment Digital –a digital marketing agency based in London. He has led SEO strategy for ecommerce sites of all sizes.
Alec Bertram

Co-Founder of Allotment Digital – digital marketing agency based in London.

SPEAKER

Ann Stanley

Co-Founder and MD at Anicca Digital

Ann Stanley is the co-founder and MD of Anicca Digital, with over 12 years’ experience of online marketing. She is Google AdWords Accredited and a chartered marketer.
Ann Stanley

12 years of experience in SEM. Co-founder at Anicca – digital agency based in UK.

SPEAKER

Francesca Kavvadia

SEO Manager at Forward 3D

I am an SEO Manager at Forward3D for over two years. I mainly work with fashion e-commerce sites and my main focus is on International SEO, localisation, content marketing and technical analysis.
Francesca Kavvadia

Working for Forward3D, an international SEO company with 275 team members globally.

WORKING FOR

Alexandra Tachalova

4 years experience in marketing at SEMrush

Alexandra has been working in digital marketing for more than 6 years. She was responsible for the exposure of SEMrush brand's presence in European markets. Now, she works with a variety of digital marketing tools to assist them in opening new markets and boosting existing areas.
Alexandra Tachalova

Former Head of Communication at SEMRush.

SPEAKER

Yiğit Konur

Founder at SEOzeo

Yiğit Konur is the founder of SEOzeo, leading Turkish SEO agency which is the host of international SEO event, SEOzone. Currently, he is the CEO of SEOzone, managing a team of 17 people. He speaks at several marketing events and he is one of the judges at US and EU Search Awards.
Yiğit Konur

Member of the Judges at US and EU Search Awards, 2015.

SPEAKER

Jack Norell

Organic Performance Client Development Lead at Forward3D

Marketing consultant experienced in developing technical SEO & user engagement strategies for enterprise websites. Industry experience in ecommerce, travel aggregators, online market places, luxury retail, and finance. Before this, I created events and marketing communications for companies such as Hewlett Packard and Skanska..
Jack Norell

Works at Forward3D, Europe's largest independent digital agency.

WORKING FOR

GJ Bramer

Googleadviseur at GJ Bramer Web & Organisation

GJ is is running his own business in Holland, for 10 years now, in which he delivers online marketing for all kinds of companies. Think, SEO, SEA, Social Media. He was chair of Sempo Europe and he's one of the judges of the European Search Awards.
GJ Bramer

Member of the Judges at the European Search Awards.

SPEAKER

Cosmin Negrescu

Founder & CEO at SEO Monitor

CEO & Founder, SEO monitor Agency and the tool SEOmonitor.com Co-Organizer of SEMDays.ro. Organizer of SearchBootcamp.com (UK) International speaker at BrightonSEO (UK), OMCap (Germany), SEOzone (Turkey), Web Marketing Festival (Italy)
Cosmin Negrescu

CEO&Founder at SEOmonitor.com. Organizer of SEM Days and SearchBootcamp (UK).

SPEAKER

Cristian Ignat

PPC Marketing Manager at 2Parale

Cristian is a well known Google AdWords specialist in Romania. He has helped top companies from Romania to increase their conversion rate and decrease to the cost per conversion using PPC marketing. Some of the brands he has worked with are RCS & RDS, ARSIS, MiniPrix, TinaR, 3Suisses, Provident, UNICEF, Mercador, Rca-Ieftin.ro, Cord Blood Center, F64, Floria, Romstal, Credit Europe Bank, Regina Maria.
Cristian Ignat

With 7 years’ experience in PPC Marketing, manages campaigns for major brands.

WORKING FOR

Catalin Suliman

Partner at Schönherr

Catalin is a local partner with Schoenherr in Romania heading the Competition Practice Group. He's focused on providing legal advice on competition and intellectual property issues, as well as life sciences and regulatory matters in the retail sector. Specialties: Competition, Intellectual Property, Pharma
Catalin Suliman

Partner and Lawyer at Schönherr.

Radu Marcusu

Head of SEO at SEO Monitor

As Head of SEO at SEOmonitor, Radu has helped brands build a strong Google presence and get that presence in front of the right audience. He has been leveraging and unifying different marketing activities in order to increase Google visibility. Radu has worked for over 150 SEO campaigns, including here major brands such as Philips, MiniPrix, Provident, Banca Transilvania and many others.
Radu Marcusu

As SEO Manager at SEOmonitor he managed campaigns for major local brands.

WORKING FOR

Mihai Craciun

Co-founder & CTO at 4ideas

Mihai Craciun is co-founder at 4IDEAS Interactive Agency. In the last six years he’s been overseeing development of corporate websites, b2b and b2c ecommerce projects, microsites and everything in between, focusing on web semantics and making the projects developed with his team user and SEO friendly. In collaboration with SEO Monitor team over the last two years, many of the projects we have worked on together have made it to the top 10 Google listings on their respective domains.
Mihai Craciun

Co-founder 4ideas.

WORKING FOR

AGENDA

09:00 - 09:30
Welcome Coffee & Registration
09:30 - 09:45
Welcome Speech
09:45 - 10:30
Jaws in space (how to develop & pitch creative ideas) with Hannah Smith

"Good ideas rarely seem like good ideas at their inception, that's what stops the majority of people from having them" ~ Drew Gummerson
Desperately trying to come up with a good creative idea? A good idea is not something you spontaneously come up with - ideas only become good once you've spent a bunch of time honing and refining them. Hannah shares the trials and tribulations of ideation, and provides tips and insights on how to improve your own creative processes.

10:30 - 11:15
Predicting SEO growth in a environment of extreme uncertainty with Cosmin Negrescu

Hope is not a strategy.
Often SEO professionals make unrealistic forecasts or they try to avoid making them altogether, because of the extreme uncertainty of the search environment. The lack of clear KPIs and achievable milestones is one of the reasons that make a budget owner skeptical when it comes to SEO. With all the data that is already available, we are now able to identify the SEO Opportunity that lies ahead for a brand and estimate growth over time, in an accurate, reliable way.

11:15 - 11:30
Coffee Break
11:30 - 12:15
User Experience Marketing - the ultimate search ranking factor! with Kaspar Szymanski

Former senior Google Search Quality team member and now co-founder of the SEO Consulting brand SearchBrothers.com speaks about the one ultimate Google ranking factor.

12:15 - 13:00
[3 Case Studies] Dive deep into Mobile SEO: must-haves, DOs and DON'Ts for all marketers

Mark Thomas
Jack Norell
Andrea Pernici Responsive Web Design at the speed of light: a 15 minutes story of an Italian top brand

13:00- 14:00
Lunch
14:00 - 14:45
Content for 2015 and Beyond with Matt Beswick

Content is evolving and this session will show you how. From looking back over the last few years to showing how things are going to go and, importantly, how you can benefit the most.

14:45 - 15:30
How and why Google beats other online media? with Cristian Ignat

Google wants you to makes sales. Google needs you to make sales. That's why they are investing like crazy in algorithms and new features. They've started with the search engine and now, through their channels, you can reach over 90% of romanian online audience. This keynote will be about the latest features launched by Google and the results you can achieve.

15:30 - 16:00
[Interview] Why are Native Advertising and Content Marketing the new Big thing in digital marketing? with Cosmin Negrescu - Moderator

An interview with:

Hannah Smith
Pete Campbell
Andre Alpar

16:00 - 16:15
Coffee break
16:15 - 17:00
Crawling, indexing, ranking: Make the search engine crawlers and algorithms your b**** with Andre Alpar

Long before any top ranking search engines digest your website bei crawling and indexing it. In both stages of evaluation there are capacity limits and they can become bottle necks. Lern to perfectly understand each judgement stage and which tools for stiring there are as well as how to adjust and rule to get the maximum out of your SEO efforts.

17:00 - 17:30
The Future of AdWords is Automated with Daniel Gilbert

This talk will cover a brief history of paid search to date: from a small auxiliary unit to huge marketing teams to dedicated agencies and in-house departments. Followed by a history of technology to date: the large third party tools and the move to bespoke custom solutions. The topic will also cover a walk through some of the top technological tools that are being implement by advertisers.

17:30 - 18:00
Using Native Advertising to Amplify Your Reach with Pete Campbell

Learn how to use Native advertising platforms such as Taboola, Outbrain, Stumbleupon and Facebook to earn additional traffic, leads and earnt links beyond the paid click. By taking a scientific approach to your content promotion, such as A/B testing headlines, crafting strong calls to actions for shares and embeds and designing your content correctly - you will significantly increase performance.

18:00 - 18:15
Thanks & Good bye
20:00
After Party
09:00 - 09:30
Welcome & Coffee break
09:30 - 10:30
SEO Workshop
Ask an ex-Googler Anything - Q&A with Kaspar Szymanski
Content Workshop
How to Run successful SEO Campaigns on a small budget? with Pete Campbell

We'll discuss how to convince your clients to move-away from tired, old fashioned SEO techniques and take the plunge into Creative Content. Creative Content doesn’t have to be expensive, Pete has used tactics such as tactics like Content Curation, News-Jacking & Buzzfeed-style list campaigns that cost less than £100 to make but still won coverage on Metro.co.uk, Daily Mail and Huffington Post. We’ll also run through automation and productivity techniques to help scale up on-site and technical SEO tasks. Our team exercises will include running a brainwriting session that lets you come up with 108 content ideas in less than 30 minutes and headline writing

PPC Workshop
Strategies for increasing performance of PPC on mobile devices with Ann Stanley

Mobiles are now the device of choice for customers in most countries and especially for using social media, searching for local companies and researching products and services. Although the volume of visits can be high the conversion rates do not always match this. So when you are using PPC it can often be hard to justify mobile campaigns based on metrics such as cost per lead (CPA) or return on ad spend (ROAS). During this workshop Ann will provide practical tips on how to maximise your return on mobile for the following sorts of paid search campaigns:
Local businesses - where the target is increased calls
Researching services - where the target is form completions, emails or call
Researching products - where the target is increased sales or visits to your store

It will include some of the innovative ways that mobiles can be used in combination with paid social and shopping campaigns to increase sales.

10:30 - 10:45
Coffee Break
10:45 - 11:45
SEO Workshop
Google are pushing HTTPS hard. Why? And​,​ when should you act? with Mark Thomas

Google pick a few topics each year to evangelise at the various search marketing conferences in the calendar. 2015 has seen plenty of their airtime dedicated to explaining why HTTPS matters. Many of the most popular sites/services on the internet (like Wikipedia, Twitter, and Facebook) have made the move to HTTPS, but how important is it to you? And, what should you do about it?

Content Workshop
Streamlining your content marketing process with Matt Beswick

This session looks at the content marketing process as a whole and helps make your life easier. From using tools and APIs to help generate ideas, to finding the perfect outreach targets, you'll leave with a tick list of things that will save you hours every single week.

PPC Workshop
Spend less, convert more with Google AdWords with Cristian Ignat

Anyone who is investing is looking on how much money they get from every penny they've put in advertising. This workshop is about how to invest right and get the most out of your money using Google AdWords.

11:45 - 12:00
Coffee Break
12:00 - 13:00
SEO Workshop
Make Love, Not Links: How to Build Links Through Relationships with Alexandra Tachalova

Technically, link-building is the method of being creative enough--and smart enough--to put your links in the right places. However, those links are useless, because they've never been able to promote your brand like a real person would. They've never shared a post on Facebook about how wonderful it was to use this brand, or how they fell in love with the taste of a product. They will never recommend something while chatting with their friends. This is why my session is entirely dedicated to proven techniques with regard to building relationships that will bring links.

Content Workshop
Get inside the mind of your customers to create more powerful campaigns with Alec Bertram

As the lines between SEO and traditional marketing become more and more blurred consumer insight has become an essential part of any SEO strategy. The advertising industry created the account planner role to provide a human insight to make creative and strategic work more effective, we should be taking this lead and adding insight into our research and creative processes. I will explain the importance of consumer insight, cover the relevant marketing fundamentals, and discuss how framing every aspect of SEO in the context of the consumer’s purchase journey can make your SEO work more efficient.

PPC Workshop
Growth hacking your digital marketing with Andraž Štalec

At the end results are the only thing that matters. You need to ask yourselves how does my digital revenue stream look like? How can I establish advanced digital metrics and define KPIs to understand my customers better? How can I track them through whole consumer decision journey? Which areas should I focus on to improve my business results? Looking through the eyes of an CEO and adviser to numerous companies in the field of digital, participants will receive precious advice on how to growth hack their digital marketing.

13:00 - 14:00
Lunch
14:00 - 15:00
SEO Workshop
Case study on out of stock products (NewLook.com) with Francesca Kavvadia

With over 10 milion organic visits per month, NewLook is one of the world's biggest players in the online fashion industry. Come meet the team that's behind their amazing SEO success and learn their secrets in managing a retail-giant.

Content Workshop
The role of Social Media in SEO with GJ Bramer

While people are spending lots of money on online advertising like Adwords and/or SEO, the proper use of (mostly free) social media could work just as good. With the use of the right keywords on the right channel(s) you could have a very strong asset in the online (digital) marketing. For bigger corporations: think of the potential of having your employees acting as your brand ambassadors online.

PPC Workshop
How to measure (and optimize) your AdWords account in few minutes looking at only 3 Key Performance Indicators with Gianpaolo Lorusso

In this workshop you will know exactly what to look at (and why) in any AdWords account to have a full assessment of its optimization. And it comes with a lot of actionable suggestions to measure and improve performance in all campaigns.

15:00 - 15:15
Coffee Break
15:15 -16:15
PPC Workshop
Lean Digital Marketing with Andraž Štalec

Consumers are always changing. How can we adapt our digital marketing to their needs? Do we really know what their needs are? Do we know where we fail to satisfy them? Digital marketing in it's all glory and complexity can be overwhelming and marketeers get "lost" fast, spending money on the wrong things. With lean digital marketing approach we will take a look at how to approach digital marketing the smart way.

SEO Workshop
Taming the duplication monster with Google Search Console with Jack Norell

How a leading UK ecommerce site improved site crawls by removing 6.4 million duplicate pages and gained 60% more Top 3 ranked keywords.

Content Workshop
Mobile Search Marketing: promotion opportunities for your site and your application with Andrea Pernici

You have a mobile version of the site or a mobile App? This focus aims to provide an overview of all the existing opportunities to promote your mobile project through the many channels of Search Marketing. Having an app or mobile site and wait for people to come it's nearly impossible today, thanks to this overview you will be able to create a strategy for your project in order to increase traffic and/or installations.

16:15 - 16:30
Coffee Break
16:30 - 17:30
SEO Workshop16:30 - 17:00
Creative Link Earning: Why Imagination in Link Earning is More Important than Link Building Knowledge with Yiğit Konur

Do you still use old-school ways to build links? If you are still trying to dodge Google's Spam Fighters, be sure at one point or another you will be punished! There are still many ways to be creative in link earning, without being blog care provider. In this keynote, you will see 10 case studies (some of them award winning) from Europe & US Search Awards, as well as individual brands from all over world and this way get some inspiration for your next big link earning campaign!

SEO Workshop17:00 - 17:30
How to survive the Mobile Revolution with Radu Marcusu

It was April 21 when Google launched the mobile-friendly algorithm also known as MOBILEGEDDON. Many days have passed ever since but the webmasters and SEOs are still afraid of what might happen next. There is no reason to panic because this is not the end, this is only the beginning. In this workshop you will see case studies about what changed in the last months and learn how to use this update as an opportunity to overcome your competitors.

Content Workshop16:30 - 17:00
It Takes a Lot of Planning to Be This Spontaneous with Nichola Stott

When it comes to content marketing campaigns most of the real work is in the planning. Nichola will be demonstrating some of the steps taken at theMediaFlow to help define and refine a creative brief including some of the hard lessons learned, plus success-stories too.

Content Workshop17:00 - 17:30
Legal challenges of the current digital times with Catalin Suliman

Internet is a market where laws and regulations apply. How to protect the intellectual property existing online and how to avoid breaching the rights of others.

PPC Workshop
Creative landing pages that help you sell with Mihai Craciun

Out of the box thinking for improved UX and greater conversion rates. How to improve your key landing pages to get higher CTR, time on site and improve overall customer satisfaction.

GOODY BAG

All SEM Days attendees are showered with goodies: access to useful tools, Internet & Mobile World and more.

FREE Access

3 months FREE

SEM Days Special Account

SEM Days Special Account

EARLY BIRD IS HERE.

Available until 15th SEPTEMBER.
  Very early bird
July 31st - August 14th
END of SUMMER
August 25th - August 31st
Early bird
August 15th - September 15th
Full Price
September 16th – September 23rd
1st Day Pass € 125 € 125 € 155 € 175
2nd Day Pass € 125 € 125 € 155 € 175
All 2 Days Pass € 145 € 145 € 185 € 215

GET READY FOR A SPECTACULAR LOCATION.

SEM Days 2015 is taking place in the northern part of the city, at Baneasa Shopping City. Grand Cinema & More offers a familiar, confortable, high-tech environment that’s far from the usual.

WHY SEM DAYS 2015

SEM STARS

Once again, we welcome international top notch speakers. They might not be pop stars, but they are rock stars among the geeks!

LEAD THE WAY

Be one of the first local specialists that get to know how the future is going to look for the SEM industry. Better yet, make it happen.

LEARNING BY DOING

We're practical people, We're not here just to listen to a story, we're here to help you write it. That's why we're combining jaw-dropping talk with hands-on workshops.

PARTY PEOPLE

Find another way of networking with your industry peers. After the first day of Keynotes, we'll all meet at SEM Days' official Party!

PARTNER WITH SEM DAYS 2015

"the largest search conference in South-East Europe"

-IQads
Find out more about the opportunities to become one of the exclusive sponsors of SEM Days in 2015.
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SPONSORS AND FRIENDS
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EXCLUSIVE PARTNER IN FM
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