IT’S LIKE ATTENDING
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This year SEM Days’ Agenda features some of the most popular figures of the industry.
We were there, at the largest search conference, to see them take the stage and now we’re happy to welcome them, for the first time, in Romania.

24th-25th of SEPTEMBER | BUCHAREST | BY &

REGISTER

17 INTERNATIONAL SPEAKERS

Hannah Smith

at Distilled / Moz

Hannah Smith

If “Content is King” she’s “the Queen of Content” and an Associate at Moz.com

SPEAKER

Kaspar Szymanski

SEO Consultant at Search Brothers

SEO Consultant Google Search Quality team member until 2013, where he has been leading global web spam initiatives, spearheading webmaster outreach in EMEA and evangelizing on Google’s behalf. Currently offers SEO consulting services, backlink analysis and penalty recovery assistance.
Kaspar Szymanski

Former Senior Google employee turned SEO

SPEAKER

Matt Beswick

Co-Founder at Aira

Matt is the co-founder of Aira - a digital marketing agency that he co-founded in early 2015 with Paddy Moogan. Previously he was the founder of Hidden Pixel which started life as one of the world's largest social media games developers and quickly evolved into offering online marketing to businesses...
Matt Beswick

SPEAKER

Daniel Gilbert

MD at Brainlabs

Daniel is the owner and MD of the mathematical media buying agency –Brainlabs Digital – made up of mathematicians and scientists from Oxford and Cambridge. This year alone, Brainlabs has picked up several awards, including the Best Small PPC Agency at the European Search Awards (wonderfully presented by Cosmin). Most...
Daniel Gilbert

WINNER of “Best Small Agency in Europe”, EU Search Awards, 2015

SPEAKER

Andre Alpar

CEO & Founder at AKM3

CEO, AKM3 - the biggest SEO agency in Germany, Author of "SEO - strategy, tactics and technique : online marketing through effective search engine optimization", International speaker.
Andre Alpar

Author of “SEO - strategy, tactics and technique : online marketing through effective search engine optimization”

SPEAKER

Mark Thomas

Managing Director at DeepCrawl

Mark Thomas

WINNER of “The Best Search Software Tool” for DeepCrawl.com at EU Search Awards, 2015

SPEAKER

Andraž Štalec

Owner & CEO at Red Orbit

"Andraž Štalec is the CEO and Co-founder of Red Orbit, one of the leading digital performance agencies in Adriatic region. He is focused on optimizing digital performance with strong focus on business goals. Data, analytics and performance run through his veins. He is also Google certified trainer and a regular...
Andraž Štalec

Founder of the leading digital agency in Adriatic region

SPEAKER

Gianpaolo Lorusso

Web Marketing Professional at Gianpaolo Lorusso

"Gianpaolo’s personal motto is: success is not easy money, but being proud of what you do. His professional career (and personal history) have been shaped on this concept (that is why he says he will never get rich!). He has been collaborating with several Italian and international medium to large...
Gianpaolo Lorusso

The organizer of ADworld Experience, the biggest Italian event on AdWords.

SPEAKER

Andrea Pernici

Co-Founder at GT Idea

Search Marketing Manager of the consulting department in GT Idea and in charge of the project planning for the community gt. Keeps relations to industry events and writes on the main italian SEO blog. He likes to write on advanced topics and wrote on SemRush, Dejan SEO, Moz (and once...
Andrea Pernici

Member of the Judges at EU Search Awards, 2015.

SPEAKER

Pete Campbell

Managing Director at Kaizen

Pete is the founder of Kaizen, which helps businesses big and small deliver mind-blowing SEO, PPC and Content Marketing strategies.
Pete Campbell

WINNER of the “Rising Star of the Year”, Travolution Awards, 2013

SPEAKER

Nichola Stott

Managing Director at The Media Flow

Nichola has twenty years’ experience in digital communications, from advertising, to PR to a five year stint at Yahoo! as head of UK search partners prior to founding theMediaFlow in 2010. theMediaFlow is an organic digital marketing agency with a focus on SEO and content. combine highly technical solutions with...
Nichola Stott

With 20 years’ experience in digital communications, Nichola’s agency won multiple awards at the UK Search Awards.

SPEAKER

Alec Bertram

Co-Founder at Allotment Digital

Co-Founder of Allotment Digital –a digital marketing agency based in London. He has led SEO strategy for ecommerce sites of all sizes.
Alec Bertram

Co-Founder of Allotment Digital – digital marketing agency based in London.

SPEAKER

Ann Stanley

Co-Founder and MD at Anicca Digital

Ann Stanley is the co-founder and MD of Anicca Digital, with over 12 years’ experience of online marketing. She is Google AdWords Accredited and a chartered marketer.
Ann Stanley

12 years of experience in SEM. Co-founder at Anicca – digital agency based in UK.

SPEAKER

Francesca Kavvadia

SEO Manager at Forward 3D

Francesca Kavvadia

Daniel Bottiglieri

Head of Marketing at Brainlabs

Daniel Bottiglieri

Oxford graduate, Head of Marketing at the “Best Small Agency in Europe”, 2015.

SPEAKER

Alexandra Tachalova

4 years experience in marketing at SEMrush

Alexandra Tachalova

Former Head of Communication at SEMRush.

SPEAKER

GJ Bramer

Googleadviseur at GJ Bramer Web & Organisation

GJ is is running his own business in Holland, for 10 years now, in which he delivers online marketing for all kinds of companies. Think, SEO, SEA, Social Media. He was chair of Sempo Europe and he's one of the judges of in the European Search Awards.
GJ Bramer

Member of the Judges at the European Search Awards.

SPEAKER

Cosmin Negrescu

Founder & CEO at SEO Monitor

CEO & Founder, SEO monitor Agency and the tool SEOmonitor.com Co-Organizer of SEMDays.ro. Organizer of SearchBootcamp.com (UK) International speaker at BrightonSEO (UK), OMCap (Germany), SEOzone (Turkey), Web Marketing Festival (Italy)
Cosmin Negrescu

CEO&Founder at SEOmonitor.com. Organizer of SEM Days and SearchBootcamp (UK).

SPEAKER

Cristian Ignat

PPC Marketing Manager at 2Parale

Cristian is a well known Google AdWords specialist in Romania. He has helped top companies from Romania to increase their conversion rate and decrease to the cost per conversion using PPC marketing. Some of the brands he has worked with are RCS & RDS, ARSIS, MiniPrix, TinaR, 3Suisses, Provident, UNICEF,...
Cristian Ignat

With 7 years’experience in PPC Marketing, manages campaigns for Provident, Unicef, Mobexpert, Mercador, F64 and more.

Catalin Suliman

Partner at Schönherr

Catalin Suliman

Partner and Lawyer at Schönherr.

Radu Marcusu

Head of SEO at SEO Monitor

Radu Marcusu

As SEO Manager at SEOmonitor he managed campaigns for Altex, F64, Arabesque, MiniPrix, and more.

SPEAKER

Mihai Craciun

Co-Founder at CTO at 4ideas

Mihai Craciun is co-founder at 4IDEAS Interactive Agency. In the last six years he’s been overseeing development of corporate websites, b2b and b2c ecommerce projects, microsites and everything in between, focusing on web semantics and making the projects developed with his team user and SEO friendly. In collaboration with SEO...
Mihai Craciun

Co-founder 4ideas.

SPEAKER

AGENDA

09:00 - 09:30
Welcome Coffee & Registration
09:30 - 09:45
Welcome Speech
09:45 - 10:30
Google Manual Penalties - how to go about them and how to recover your website? with Kaspar Szymanski

User Experience Marketing - the ultimate search ranking factor! Former senior Google Search Quality team member and now co-founder of the SEO Consulting brand SearchBrothers.com speaks about the one ultimate Google ranking factor.

10:30 - 11:00
Predicting SEO growth in a environment of extreme uncertainty with Cosmin Negrescu

Hope is not a strategy.
Often SEO professionals make unrealistic forecasts or they try to avoid making them altogether, because of the extreme uncertainty of the search environment. The lack of clear KPIs and achievable milestones is one of the reasons that make a budget owner skeptical when it comes to SEO. With all the data that is already available, we are now able to identify the SEO Opportunity that lies ahead for a brand and estimate growth over time, in an accurate, reliable way.

11:00 - 11:15
Coffee Break
11:15 - 11:45
Key SEM Tactics to Optimize your Business with Moderator
11:45 - 12:30
How and why Google beats other online media? with Cristian Ignat

Google wants you to makes sales. Google needs you to make sales. That's why they are investing like crazy in algorithms and new features. They've started with the search engine and now, through their channels, you can reach over 90% of romanian online audience. This keynote will be about the latest features launched by Google and the results you can achieve.

12:30- 13:30
Lunch
13:30 - 14:15
Jaws in Space with Hannah Smith
14:15 - 15:15
SEM trends in a new perspective with Moderator
15:15 - 15:45
Crawling, indexing, ranking: Make the search engine crawlers and algorithms your b**** with Andre Alpar

Long before any top ranking search engines digest your website bei crawling and indexing it. In both stages of evaluation there are capacity limits and they can become bottle necks. Lern to perfectly understand each judgement stage and which tools for stiring there are as well as how to adjust and rule to get the maximum out of your SEO efforts.

15:45 - 16:30
The Future of AdWords is Automated with Daniel Gilbert
16:30 - 16:45
Coffee break
16:45 - 17:15
TBA with Andraž Štalec
17:15 - 18:00
Content for 2015 and Beyond with Matt Beswick

Content is evolving and this session will show you how. From looking back over the last few years to showing how things are going to go and, importantly, how you can benefit the most.

18:15 - 18:30
Thanks & Good bye
20:00
After Party
09:00 - 09:30
Welcome & Coffee break
09:30 - 10:30
SEO Workshop
Google Manual Penalties - how to go about them and how to recover your website with Kaspar Szymanski
Content Workshop
How to Run successful SEO Campaigns on a small budget? with Pete Campbell

We'll discuss how to convince your clients to move-away from tired, old fashioned SEO techniques and take the plunge into Creative Content. Creative Content doesn’t have to be expensive, Pete has used tactics such as tactics like Content Curation, News-Jacking & Buzzfeed-style list campaigns that cost less than £100 to make but still won coverage on Metro.co.uk, Daily Mail and Huffington Post. We’ll also run through automation and productivity techniques to help scale up on-site and technical SEO tasks. Our team exercises will include running a brainwriting session that lets you come up with 108 content ideas in less than 30 minutes and headline writing

PPC Workshop
Strategies for increasing performance of PPC on mobile devices with Ann Stanley
10:30 - 10:45
Coffee Break
10:45 - 11:45
SEO Workshop
Google are pushing HTTPS hard. Why? And​,​ when should you act? with Mark Thomas

Google pick a few topics each year to evangelise at the various search marketing conferences in the calendar. 2015 has seen plenty of their airtime dedicated to explaining why HTTPS matters. Many of the most popular sites/services on the internet (like Wikipedia, Twitter, and Facebook) have made the move to HTTPS, but how important is it to you? And, what should you do about it?

Content Workshop
It Takes a Lot of Planning to Be This Spontaneous with Nichola Stott

When it comes to content marketing campaigns most of the real work is in the planning. Nichola will be demonstrating some of the steps taken at theMediaFlow to help define and refine a creative brief including some of the hard lessons learned, plus success-stories too.

PPC Workshop
Spend less, convert more with Google AdWords with Cristian Ignat

Anyone who is investing is looking on how much money they get from every penny they've put in advertising. This workshop is about how to invest right and get the most out of your money using Google AdWords.

11:45 - 12:00
Coffee Break
12:00 - 13:00
SEO Workshop
Make Love, Not Links: How to Build Links Through Relationships with Alexandra Tachalova

Technically, link-building is the method of being creative enough--and smart enough--to put your links in the right places. However, those links are useless, because they've never been able to promote your brand like a real person would. They've never shared a post on Facebook about how wonderful it was to use this brand, or how they fell in love with the taste of a product. They will never recommend something while chatting with their friends. This is why my session is entirely dedicated to proven techniques with regard to building relationships that will bring links.

Content Workshop
Advanced link reclamation with Alec Bertram

When commencing an SEO campaign on an existing website, we all know that it's imperative to get the foundation right before trying to grow performace. One area that often gets overlooked are the links that a website should have, but do not. Alec will give in-depth training on all link reclamation tactics, and show some case studies from his own campaigns. Participants will leave with a game plan for getting links that their site should already have.

PPC Workshop
TBA with Andraž Štalec
13:00 - 14:00
Lunch
14:00 - 15:00
SEO Workshop
TBA with Radu Marcusu
Content Workshop
The role of Social Media in SEO with GJ Bramer
PPC Workshop
How to measure (and optimize) your AdWords account in few minutes looking at only 3 Key Performance Indicators with Gianpaolo Lorusso

In this workshop you will know exactly what to look at (and why) in any AdWords account to have a full assessment of its optimization. And it comes with a lot of actionable suggestions to measure and improve performance in all campaigns.

15:00 - 15:15
Coffee Break
15:15 -16:15
Content Workshop
Mobile Search Marketing: promotion opportunities for your site and your application with Andrea Pernici

You have a mobile version of the site or a mobile App? This focus aims to provide an overview of all the existing opportunities to promote your mobile project through the many channels of Search Marketing. Having an app or mobile site and wait for people to come it's nearly impossible today, thanks to this overview you will be able to create a strategy for your project in order to increase traffic and/or installations.

PPC Workshop
TBA with Daniel Bottiglieri
16:15 - 16:30
Coffee Break
16:30 - 17:30
Content Workshop
Legal challenges of the current digital times with Catalin Suliman

Internet is a market where laws and regulations apply. How to protect the intellectual property existing online and how to avoid breaching the rights of others.

PPC Workshop
Creative landing pages that help you sell with Mihai Craciun

Out of the box thinking for improved UX and greater conversion rates. How to improve your key landing pages to get higher CTR, time on site and improve overall customer satisfaction.

VERY EARLY BIRD IS HERE.

Available until the 15th of AUGUST.
  Very early bird
July 31st - August 14th
Early bird
August 17th - September 3rd
Full Price
September 3rd – September 23rd
1st Day Pass € 125 € 155 € 175
2nd Day Pass € 125 € 155 € 175
All 2 Days Pass € 145 € 185 € 215

GET READY FOR A SPECTACULAR LOCATION.

SEM Days 2015 is taking place in the northern part of the city, at Baneasa Shopping City. The Grand Cinema Digiplex offers a familiar, confortable, high-tech environment that’s far from the usual.

STAY UP TO DATE WITH SEMDAYS 2015

Date: 24-25 September

READ MORE ON OUR BLOG

WHY SEM DAYS 2015

SEM STARS

Once again, we welcome international top notch speakers. They might not be pop stars, but they are rock stars among the geeks!

LEAD THE WAY

Be one of the first local specialists that get to know how the future is going to look for the SEM industry. Better yet, make it happen.

LEARNING BY DOING

We're practical people, We're not here just to listen to a story, we're here to help you write it. That's why we're combining jaw-dropping talk with hands-on workshops.

PARTY PEOPLE

Find another way of networking with your industry peers. After the first day of Keynotes, we'll all meet at SEM Days' official Party!

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