This year's SEM Days’ Agenda features some of the most popular figures in the industry.
We were there, at the largest search conferences, to see them take the stage and now we’re happy to welcome them, for the first time, in Romania.
24th-25th of SEPTEMBER | BUCHAREST | BY &
SEO Consultant at Search Brothers
Co-Founder at Aira
MD at Brainlabs
CEO & Founder at AKM3
Owner & CEO at Red Orbit
Web Marketing Professional at Gianpaolo Lorusso
Co-Founder at GT Idea
Managing Director at Kaizen
Managing Director at The Media Flow
Co-Founder at Allotment Digital
Co-Founder and MD at Anicca Digital
SEO Manager at Forward 3D
4 years experience in marketing at SEMrush
Founder at SEOzeo
Organic Performance Client Development Lead at Forward3D
Googleadviseur at GJ Bramer Web & Organisation
Founder & CEO at SEO Monitor
PPC Marketing Manager at 2Parale
Partner at Schönherr
Partner and Lawyer at Schönherr.
Head of SEO at SEO Monitor
Co-founder & CTO at 4ideas
"Good ideas rarely seem like good ideas at their inception, that's what stops the majority of people from having them" ~ Drew Gummerson
Desperately trying to come up with a good creative idea? A good idea is not something you spontaneously come up with - ideas only become good once you've spent a bunch of time honing and refining them. Hannah shares the trials and tribulations of ideation, and provides tips and insights on how to improve your own creative processes.
Hope is not a strategy.
Often SEO professionals make unrealistic forecasts or they try to avoid making them altogether, because of the extreme uncertainty of the search environment. The lack of clear KPIs and achievable milestones is one of the reasons that make a budget owner skeptical when it comes to SEO. With all the data that is already available, we are now able to identify the SEO Opportunity that lies ahead for a brand and estimate growth over time, in an accurate, reliable way.
Google wants you to makes sales. Google needs you to make sales. That's why they are investing like crazy in algorithms and new features. They've started with the search engine and now, through their channels, you can reach over 90% of romanian online audience. This keynote will be about the latest features launched by Google and the results you can achieve.
Long before any top ranking search engines digest your website bei crawling and indexing it. In both stages of evaluation there are capacity limits and they can become bottle necks. Lern to perfectly understand each judgement stage and which tools for stiring there are as well as how to adjust and rule to get the maximum out of your SEO efforts.
This talk will cover a brief history of paid search to date: from a small auxiliary unit to huge marketing teams to dedicated agencies and in-house departments. Followed by a history of technology to date: the large third party tools and the move to bespoke custom solutions. The topic will also cover a walk through some of the top technological tools that are being implement by advertisers.
Learn how to use Native advertising platforms such as Taboola, Outbrain, Stumbleupon and Facebook to earn additional traffic, leads and earnt links beyond the paid click. By taking a scientific approach to your content promotion, such as A/B testing headlines, crafting strong calls to actions for shares and embeds and designing your content correctly - you will significantly increase performance.
We'll discuss how to convince your clients to move-away from tired, old fashioned SEO techniques and take the plunge into Creative Content. Creative Content doesn’t have to be expensive, Pete has used tactics such as tactics like Content Curation, News-Jacking & Buzzfeed-style list campaigns that cost less than £100 to make but still won coverage on Metro.co.uk, Daily Mail and Huffington Post. We’ll also run through automation and productivity techniques to help scale up on-site and technical SEO tasks. Our team exercises will include running a brainwriting session that lets you come up with 108 content ideas in less than 30 minutes and headline writing
Mobiles are now the device of choice for customers in most countries and especially for using social media, searching for local companies and researching products and services. Although the volume of visits can be high the conversion rates do not always match this. So when you are using PPC it can often be hard to justify mobile campaigns based on metrics such as cost per lead (CPA) or return on ad spend (ROAS).
During this workshop Ann will provide practical tips on how to maximise your return on mobile for the following sorts of paid search campaigns:
Local businesses - where the target is increased calls
Researching services - where the target is form completions, emails or call
Researching products - where the target is increased sales or visits to your store
It will include some of the innovative ways that mobiles can be used in combination with paid social and shopping campaigns to increase sales.
Google pick a few topics each year to evangelise at the various search marketing conferences in the calendar. 2015 has seen plenty of their airtime dedicated to explaining why HTTPS matters. Many of the most popular sites/services on the internet (like Wikipedia, Twitter, and Facebook) have made the move to HTTPS, but how important is it to you? And, what should you do about it?
This session looks at the content marketing process as a whole and helps make your life easier. From using tools and APIs to help generate ideas, to finding the perfect outreach targets, you'll leave with a tick list of things that will save you hours every single week.
Technically, link-building is the method of being creative enough--and smart enough--to put your links in the right places. However, those links are useless, because they've never been able to promote your brand like a real person would. They've never shared a post on Facebook about how wonderful it was to use this brand, or how they fell in love with the taste of a product. They will never recommend something while chatting with their friends. This is why my session is entirely dedicated to proven techniques with regard to building relationships that will bring links.
As the lines between SEO and traditional marketing become more and more blurred consumer insight has become an essential part of any SEO strategy. The advertising industry created the account planner role to provide a human insight to make creative and strategic work more effective, we should be taking this lead and adding insight into our research and creative processes. I will explain the importance of consumer insight, cover the relevant marketing fundamentals, and discuss how framing every aspect of SEO in the context of the consumer’s purchase journey can make your SEO work more efficient.
At the end results are the only thing that matters. You need to ask yourselves how does my digital revenue stream look like? How can I establish advanced digital metrics and define KPIs to understand my customers better? How can I track them through whole consumer decision journey? Which areas should I focus on to improve my business results? Looking through the eyes of an CEO and adviser to numerous companies in the field of digital, participants will receive precious advice on how to growth hack their digital marketing.
With over 10 milion organic visits per month, NewLook is one of the world's biggest players in the online fashion industry. Come meet the team that's behind their amazing SEO success and learn their secrets in managing a retail-giant.
While people are spending lots of money on online advertising like Adwords and/or SEO, the proper use of (mostly free) social media could work just as good.
With the use of the right keywords on the right channel(s) you could have a very strong asset in the online (digital) marketing.
For bigger corporations: think of the potential of having your employees acting as your brand ambassadors online.
In this workshop you will know exactly what to look at (and why) in any AdWords account to have a full assessment of its optimization. And it comes with a lot of actionable suggestions to measure and improve performance in all campaigns.
Consumers are always changing. How can we adapt our digital marketing to their needs? Do we really know what their needs are? Do we know where we fail to satisfy them? Digital marketing in it's all glory and complexity can be overwhelming and marketeers get "lost" fast, spending money on the wrong things. With lean digital marketing approach we will take a look at how to approach digital marketing the smart way.
You have a mobile version of the site or a mobile App? This focus aims to provide an overview of all the existing opportunities to promote your mobile project through the many channels of Search Marketing. Having an app or mobile site and wait for people to come it's nearly impossible today, thanks to this overview you will be able to create a strategy for your project in order to increase traffic and/or installations.
Do you still use old-school ways to build links? If you are still trying to dodge Google's Spam Fighters, be sure at one point or another you will be punished! There are still many ways to be creative in link earning, without being blog care provider. In this keynote, you will see 10 case studies (some of them award winning) from Europe & US Search Awards, as well as individual brands from all over world and this way get some inspiration for your next big link earning campaign!
It was April 21 when Google launched the mobile-friendly algorithm also known as MOBILEGEDDON. Many days have passed ever since but the webmasters and SEOs are still afraid of what might happen next. There is no reason to panic because this is not the end, this is only the beginning.
In this workshop you will see case studies about what changed in the last months and learn how to use this update as an opportunity to overcome your competitors.
When it comes to content marketing campaigns most of the real work is in the planning. Nichola will be demonstrating some of the steps taken at theMediaFlow to help define and refine a creative brief including some of the hard lessons learned, plus success-stories too.
|Very early bird
July 31st - August 14th
|END of SUMMER
August 25th - August 31st
August 15th - September 15th
September 16th – September 23rd
|1st Day Pass||€ 125||€ 125||€ 155||€ 175|
|2nd Day Pass||€ 125||€ 125||€ 155||€ 175|
|All 2 Days Pass||€ 145||€ 145||€ 185||€ 215|
SEM Days 2015 is taking place in the northern part of the city, at Baneasa Shopping City. Grand Cinema & More offers a familiar, confortable, high-tech environment that’s far from the usual.
Date: 24-25 SeptemberREAD MORE ON OUR BLOG
Once again, we welcome international top notch speakers. They might not be pop stars, but they are rock stars among the geeks!
Be one of the first local specialists that get to know how the future is going to look for the SEM industry. Better yet, make it happen.
We're practical people, We're not here just to listen to a story, we're here to help you write it. That's why we're combining jaw-dropping talk with hands-on workshops.
Find another way of networking with your industry peers. After the first day of Keynotes, we'll all meet at SEM Days' official Party!
"the largest search conference in South-East Europe"-IQads
Still have questions? Contact us here