This year SEM Days’ Agenda features some of the most popular figures of the industry.
We were there, at the largest search conference, to see them take the stage and now we’re happy to welcome them, for the first time, in Romania.
SEO Consultant Google Search Quality team member until 2013, where he has been leading global web spam initiatives, spearheading webmaster outreach in EMEA and evangelizing on Google’s behalf. Currently offers SEO consulting services, backlink analysis and penalty recovery assistance.
Matt is the co-founder of Aira - a digital marketing agency that he co-founded in early 2015 with Paddy Moogan. Previously he was the founder of Hidden Pixel which started life as one of the world's largest social media games developers and quickly evolved into offering online marketing to businesses...
Daniel is the owner and MD of the mathematical media buying agency –Brainlabs Digital – made up of mathematicians and scientists from Oxford and Cambridge. This year alone, Brainlabs has picked up several awards, including the Best Small PPC Agency at the European Search Awards (wonderfully presented by Cosmin). Most...
WINNER of “Best Small Agency in Europe”, EU Search Awards, 2015
"Andraž Štalec is the CEO and Co-founder of Red Orbit, one of the leading digital performance agencies in Adriatic region. He is focused on optimizing digital performance with strong focus on business goals. Data, analytics and performance run through his veins. He is also Google certified trainer and a regular...
Founder of the leading digital agency in Adriatic region
"Gianpaolo’s personal motto is: success is not easy money, but being proud of what you do. His professional career (and personal history) have been shaped on this concept (that is why he says he will never get rich!). He has been collaborating with several Italian and international medium to large...
The organizer of ADworld Experience, the biggest Italian event on AdWords.
Search Marketing Manager of the consulting department in GT Idea and in charge of the project planning for the community gt. Keeps relations to industry events and writes on the main italian SEO blog. He likes to write on advanced topics and wrote on SemRush, Dejan SEO, Moz (and once...
Nichola has twenty years’ experience in digital communications, from advertising, to PR to a five year stint at Yahoo! as head of UK search partners prior to founding theMediaFlow in 2010. theMediaFlow is an organic digital marketing agency with a focus on SEO and content. combine highly technical solutions with...
With 20 years’ experience in digital communications, Nichola’s agency won multiple awards at the UK Search Awards.
GJ is is running his own business in Holland, for 10 years now, in which he delivers online marketing for all kinds of companies. Think, SEO, SEA, Social Media. He was chair of Sempo Europe and he's one of the judges of in the European Search Awards.
Member of the Judges at the European Search Awards.
CEO & Founder, SEO monitor Agency and the tool SEOmonitor.com Co-Organizer of SEMDays.ro. Organizer of SearchBootcamp.com (UK) International speaker at BrightonSEO (UK), OMCap (Germany), SEOzone (Turkey), Web Marketing Festival (Italy)
CEO&Founder at SEOmonitor.com. Organizer of SEM Days and SearchBootcamp (UK).
Cristian is a well known Google AdWords specialist in Romania. He has helped top companies from Romania to increase their conversion rate and decrease to the cost per conversion using PPC marketing. Some of the brands he has worked with are RCS & RDS, ARSIS, MiniPrix, TinaR, 3Suisses, Provident, UNICEF,...
With 7 years’experience in PPC Marketing, manages campaigns for Provident, Unicef, Mobexpert, Mercador, F64 and more.
Mihai Craciun is co-founder at 4IDEAS Interactive Agency. In the last six years he’s been overseeing development of corporate websites, b2b and b2c ecommerce projects, microsites and everything in between, focusing on web semantics and making the projects developed with his team user and SEO friendly. In collaboration with SEO...
Google Manual Penalties - how to go about them and how to recover your website? with Kaspar Szymanski
User Experience Marketing - the ultimate search ranking factor! Former senior Google Search Quality team member and now co-founder of the SEO Consulting brand SearchBrothers.com speaks about the one ultimate Google ranking factor.
10:30 - 11:00
Predicting SEO growth in a environment of extreme uncertainty with Cosmin Negrescu
Hope is not a strategy.
Often SEO professionals make unrealistic forecasts or they try to avoid making them altogether, because of the extreme uncertainty of the search environment. The lack of clear KPIs and achievable milestones is one of the reasons that make a budget owner skeptical when it comes to SEO.
With all the data that is already available, we are now able to identify the SEO Opportunity that lies ahead for a brand and estimate growth over time, in an accurate, reliable way.
11:00 - 11:15
11:15 - 11:45
Key SEM Tactics to Optimize your Business with Moderator
11:45 - 12:30
How and why Google beats other online media? with Cristian Ignat
Google wants you to makes sales. Google needs you to make sales. That's why they are investing like crazy in algorithms and new features. They've started with the search engine and now, through their channels, you can reach over 90% of romanian online audience. This keynote will be about the latest features launched by Google and the results you can achieve.
13:30 - 14:15
Jaws in Space with Hannah Smith
14:15 - 15:15
SEM trends in a new perspective with Moderator
15:15 - 15:45
Crawling, indexing, ranking: Make the search engine crawlers and algorithms your b**** with Andre Alpar
Long before any top ranking search engines digest your website bei crawling and indexing it. In both stages of evaluation there are capacity limits and they can become bottle necks. Lern to perfectly understand each judgement stage and which tools for stiring there are as well as how to adjust and rule to get the maximum out of your SEO efforts.
15:45 - 16:30
The Future of AdWords is Automated with Daniel Gilbert
16:30 - 16:45
16:45 - 17:15
TBA with Andraž Štalec
17:15 - 18:00
Content for 2015 and Beyond with Matt Beswick
Content is evolving and this session will show you how. From looking back over the last few years to showing how things are going to go and, importantly, how you can benefit the most.
18:15 - 18:30
Thanks & Good bye
09:00 - 09:30
Welcome & Coffee break
09:30 - 10:30
Google Manual Penalties - how to go about them and how to recover your website with Kaspar Szymanski
How to Run successful SEO Campaigns on a small budget? with Pete Campbell
We'll discuss how to convince your clients to move-away from tired, old fashioned SEO techniques and take the plunge into Creative Content. Creative Content doesn’t have to be expensive, Pete has used tactics such as tactics like Content Curation, News-Jacking & Buzzfeed-style list campaigns that cost less than £100 to make but still won coverage on Metro.co.uk, Daily Mail and Huffington Post. We’ll also run through automation and productivity techniques to help scale up on-site and technical SEO tasks. Our team exercises will include running a brainwriting session that lets you come up with 108 content ideas in less than 30 minutes and headline writing
Strategies for increasing performance of PPC on mobile devices with Ann Stanley
10:30 - 10:45
10:45 - 11:45
Google are pushing HTTPS hard. Why? And, when should you act? with Mark Thomas
Google pick a few topics each year to evangelise at the various search marketing conferences in the calendar. 2015 has seen plenty of their airtime dedicated to explaining why HTTPS matters. Many of the most popular sites/services on the internet (like Wikipedia, Twitter, and Facebook) have made the move to HTTPS, but how important is it to you? And, what should you do about it?
It Takes a Lot of Planning to Be This Spontaneous with Nichola Stott
When it comes to content marketing campaigns most of the real work is in the planning. Nichola will be demonstrating some of the steps taken at theMediaFlow to help define and refine a creative brief including some of the hard lessons learned, plus success-stories too.
Spend less, convert more with Google AdWords with Cristian Ignat
Anyone who is investing is looking on how much money they get from every penny they've put in advertising. This workshop is about how to invest right and get the most out of your money using Google AdWords.
11:45 - 12:00
12:00 - 13:00
Make Love, Not Links: How to Build Links Through Relationships with Alexandra Tachalova
Technically, link-building is the method of being creative enough--and smart enough--to put your links in the right places. However, those links are useless, because they've never been able to promote your brand like a real person would. They've never shared a post on Facebook about how wonderful it was to use this brand, or how they fell in love with the taste of a product. They will never recommend something while chatting with their friends. This is why my session is entirely dedicated to proven techniques with regard to building relationships that will bring links.
Advanced link reclamation with Alec Bertram
When commencing an SEO campaign on an existing website, we all know that it's imperative to get the foundation right before trying to grow performace. One area that often gets overlooked are the links that a website should have, but do not. Alec will give in-depth training on all link reclamation tactics, and show some case studies from his own campaigns. Participants will leave with a game plan for getting links that their site should already have.
TBA with Andraž Štalec
13:00 - 14:00
14:00 - 15:00
TBA with Radu Marcusu
The role of Social Media in SEO with GJ Bramer
How to measure (and optimize) your AdWords account in few minutes looking at only 3 Key Performance Indicators with Gianpaolo Lorusso
In this workshop you will know exactly what to look at (and why) in any AdWords account to have a full assessment of its optimization. And it comes with a lot of actionable suggestions to measure and improve performance in all campaigns.
15:00 - 15:15
Mobile Search Marketing: promotion opportunities for your site and your application with Andrea Pernici
You have a mobile version of the site or a mobile App? This focus aims to provide an overview of all the existing opportunities to promote your mobile project through the many channels of Search Marketing. Having an app or mobile site and wait for people to come it's nearly impossible today, thanks to this overview you will be able to create a strategy for your project in order to increase traffic and/or installations.
TBA with Daniel Bottiglieri
16:15 - 16:30
16:30 - 17:30
Legal challenges of the current digital times with Catalin Suliman
Internet is a market where laws and regulations apply. How to protect the intellectual property existing online and how to avoid breaching the rights of others.
Creative landing pages that help you sell with Mihai Craciun
Out of the box thinking for improved UX and greater conversion rates. How to improve your key landing pages to get higher CTR, time on site and improve overall customer satisfaction.